Social networks serve their purpose but it is important to remember if you are looking to drive traffic social networks are not your best way. We do believe that social networks are important. They are an invaluable branding tool. No business should be without a few basic social networks. We recommend that every website have a Google+ Business Page and a Facebook Business Page.
Google+ is required to get listed in the local search results. I cannot stress the importance of a verified Google+ Business Page. Facebook is where the majority of your branding efforts should be concentrated. We also like Pintrest because it is popular with the public and allows you to use big visual branding.