Internet marketing is the practice of using all facets of internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing. Internet Marketing methods include search engine marketing (both search engine optimization and pay-per-click advertising), banner advertising, e-mail marketing, affiliate marketing, interactive advertising, and email advertising.
The Internet has been the revolutionary technology of the new millennium, empowering consumers and businesses alike with blessings of connectivity. For nearly every new innovation that has emerged during the past decade, the Internet has played a starring role.
Recent studies have shown that consumers are accessing information on the Internet before making major life decisions. One in three customers relies heavily on the Internet to gather information about choosing a school, buying a car, finding a job, dealing with a major illness, or making investment decisions. The average U.S. Internet user visits the Web 30 times a month at home and 66 times a month at work, spending more than 30 minutes per visit. As a result, to be competitive in today’s marketplace, companies must adopt Internet technology or risk being left behind.
Conducting business in the new digital age will call for a new model for marketing strategy and practice. Business is undergoing a radical transformation that is nothing less than a new industrial revolution. To survive and thrive in this new environment, managers will need to develop a new set of rules. The twenty-first century business must adapt itself to management via the Web. The Internet is revolutionizing the way we think about and how to construct relationships with suppliers and customers, how to create value for them, and how to make money in the process; in other words, it’s revolutionizing marketing.
The fact is that today’s marketing requires a mixture of Old Economy and New Economy thinking and action. Companies need to retain most of the skills and practices they have worked in the past. But they will also need to add major new competencies and practices if they hope to grow and prosper in the new environment. Marketing should play the lead role in shaping new company strategy.
Why do I need Search Engine Marketing?
A recent survey conducted by iProspect, webSurveyor, Survey Sampling International, and Stratagem revels that 72.3% of Google users considered natural search result significantly more relevant that paid placement search results.
This means it is vital for web site owners to ensure that their web pages are found in natural search results of Google, Yahoo, and the other search engines or miss out on the majority of search clicks and resulting traffic from the search engine users.
We can help!
At A Working Website we specialize in ranking business web sites highly in the search engines. We know how to optimize your web site for Google, Yahoo, Bing and all the other major search engines. Google, Yahoo, and Bing supply the vast majority of search engine traffic available today.