Case Study: Dice Imaging

Project: Website Redevelopment Website: www.DiceImaging.com Industry: B2B and B2C Copier, Fax, Printer & Duplicator sales and service Description: Website Makeover, increased functionality, increased content, and search engine optimization & submission

Features:

• Lead generation and customer service web forms.
• Internet marketing, SEO, SES, and Linking programs.
• A printer resource center with downloadable drivers.

Technologies used in development:

• HTML, JavaScript, PHP, CSS, XML, MySQL
• Digital art production.
• Custom template design.
• Database driven.
• Content development and management.
• Continues testing.
• Search engine optimization and submission.

Our Challenge:
Dice imaging had not updated there website for over 3 years.  The technology used to design the old website was outdated and full of errors.  The new site was developed to insure easy and fast access to content updates.  Navigation was a great concern and needed to be user friendly.

Our Solution:
A Working Website suggested a new template to enhance the company’s current look and feel of existing marketing materials.  The site was designed with search engine algorithms in mind and A Working Website copy editor developed the site content to achieve the highest possible search engine placement scores.

Once the strategic plan was in place, we delivered the tools to accomplish their objectives. The plan encompassed designing the website with a clean fresh look that differentiated them from their competitors, creating a user-friendly navigation system with increased functionalities, integrated with online and offline marketing, and search engine optimization.

The Results:
It was as success from the moment their site was launched, Dice Imaging had tapped into new inquires and customers wanting to buy. A Working Website also created metrics to track the results and allow Dice Imaging to database this information for reporting and CRM (customer relationship management).

Customer Comments:

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