As a website owner, you cannot ignore the worlds most popular search engine. Google has come to dominate the world of search engine marketing. You will need a Gmail address to access the large suite of business tools.
Here are some basic points you need to consider when developing a new business website. When setting up your new business website the first think you do is develop an Internet Marketing Plan. Your plan should set your budget for the business website and dictate how you build and maintain your website.
A Facebook business page is free to setup and use if you don't count the time spent setting it up and updating it. Facebook uses an algorithm called six degrees of separation to link family and friends, which works very will. However that is NOT the algorithm used for business pages. If you can get someone to “like” your page, that’s great. You’ve clearly shown enough value to your customer that they want to hear more about what’s going on with your business – at least in the short term.